Google Search Generative Experience vs Chat-GPT vs Bing Copilot

What is Google Search Generative Experience? What is this elusive icon my google page?

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Google Search Generative Experience (SGE) is an experimental version of Google’s search engine that uses artificial intelligence to generate contextual answers to complex questions. SGE is a new set of search features that incorporate results powered by generative AI into responses from Google’s search engine queries.

You can sign up for SGE by tapping the labs icon in the latest version of the Google app or at Once you’re in, you can open the Google app or head to, click the labs icon, and turn on SGE.

SGE can help you understand a topic faster, uncover new viewpoints and insights, and get things done more easily.

Clicking on this yeilds the following page:

After the privacy policy, with warnings not to use Google SRE for anything where you value the results.

An example pops up as such:

As you can see, it generates text using a Large Language Model like Chat-GPT does.

Out of curiousity, I asked the same in Chat-GPT, and this yielded the following:

The speed at which Google comes up is especially impressive. Next I tried the same with Bing Copilot and this generated the following:

In Conslusion

Google Search Generative Experience is an amazing technology. As for the ‘feel’ of the answers, Google seems like a middle ground between Microsoft Bing and Chat-GPT. Bing being the most natural response and Chat-GPT the most clinical.

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